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年末购物季,零售商拼一天到货

  Fast delivery has become a battleground for retailers this holiday season, with traditional retail giants such as Target and Walmart offering 24-hour delivery to rival e-commerce leader amazon's next-day delivery.

  在今年假日购物季,快速配送服务俨然成为零售商的兵家必争之地,目标百货(Target)和沃尔玛(Walmart)等传统零售巨人纷纷推出24小时到货服务,与电商龙头亚马逊的“隔日送达”一较高下。

  U.S. retail giants are wooing consumers with faster delivery services, the Wall Street journal reported, adding new tricks to the already competitive shopping season from Thanksgiving to Christmas. Amazon spent $1.5 billion this quarter to expand 24-hour delivery to the home. "We are adding new shipping capacity and adding more options in the distribution centers adjacent to consumers," said lenz, vice President of amazon's global delivery experience. Consumers say they are looking for faster delivery options.

  华尔街日报报导,美国零售巨擘正透过推出更快速的送货服务吸引消费者,使从感恩节到耶诞节这个早已竞争白热化的购物季,再添新的揽客花招。亚马逊本季斥资15亿美元扩大24小时送货到府服务(隔日达)。亚马逊全球配送体验副总裁伦兹说:“我们正在增添新运输能力,并在邻近消费者的物流中心增加更多选项。”消费者表示,正寻找更快速的送货选项。<-->纽约时报中英文网 http://www.qqenglish.com<-->

  While many traditional retailers can't match them, wal-mart and target are consolidating their retail landscape by increasing their distribution capabilities or offering in-store shopping. The two retail giants saw strong online sales last quarter and continued to see increased foot traffic. But walmart and target's "every other day" service covers a relatively small range of goods compared with amazon.

  尽管许多传统零售商难望其项背,但沃尔玛和目标百货正透过提高配送能力,或提供网购店取服务巩固零售版图,两大连锁零售巨人上季线上销售强劲且门市客流量也持续增加。但与亚马逊相比,沃尔玛和目标百货“隔日达”服务涵盖的商品范围相对较少。

  More than 10 million items on amazon's website are available every other day, with the goal of expanding to more than 100 million items. Wal-mart's next-day delivery covers about 220,000 items, while target stores include 100,000 to 150,000 items, according to Morgan Stanley analyst David gutman. Both major retailers offer free diurnal delivery for orders over $35.

纽约时报中英文网 http://www.qqenglish.com/

  亚马逊官网上超过1,000万种商品适用隔日达服务,目标是将范围扩展至逾1亿种商品。摩根士丹利分析师顾特曼表示,沃尔玛的隔日达配送涵盖约22万种商品,目标百货则包括10万至15万件商品。两大零售商皆对金额达35美元以上的订单提供免费隔日达服务。

  Unlike amazon, which offers fast delivery through hundreds of warehouse and logistics centers, target USES its advantage of 1,800 locations to quickly deliver goods to consumers, while wal-mart has six logistics parks and more than 4,700 locations across the United States. Both major retailers offer "no membership fee for every other day," while amazon charges Prime members $119 a year.

  有别于亚马逊透过上百座仓储和物流中心提供快捷送货,目标百货利用其1,800家门市的优势快速将商品送交消费者,沃尔玛在全美则拥有六座物流园区以及逾4,700家门市。两大零售商皆主打“隔日达无须缴纳会员费”,亚马逊则对Prime会员收119美元年费。

  Despite rising costs for many retailers as a result of the U.S.

  另据路透报导,尽管美中关税战导致许多零售商的成本增加,但大型零售商至今未将成本压力转嫁给消费者。

  Electronics at large retailers rose 2.3 percent year-over-year in the october-november period, while all products on average rose just 0.9 percent, said David Anderson, vice President of Profitero, a retail analytics firm.

  零售分析公司Profitero副总裁安德森表示,大型零售商10-11月电子商品年比上涨2.3%,所有商品平均只涨0.9%。

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