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苹果AirPods需求激增 假期购物季恐供应短缺

  Dan Ives, an analyst at WedBush securities, said apple's AirPods wireless headphones could be in short supply during the year-end shopping season due to surging consumer demand.

  WedBush证券公司分析师艾夫斯(Dan Ives)指出,由于消费者需求激增,苹果AirPods无线耳机今年年底购物季可能会供不应求。

  Ives estimates apple will ship 65 million AirPods this year and 85 million to 90 million next year. The report is another sign that Wall Street sees AirPods as apple's latest hit. Bernstein, Morgan Stanley and barclays all pointed to the growth of AirPods last month as one of the highlights of apple's last quarter.

  艾夫斯预估,苹果AirPods今年出货量将达到6,500万副,明年更可望达到8,500万至9,000万副。这份报告再度显示华尔街把AirPods视为苹果公司最新的成功商品。伯恩斯坦、摩根士丹利、巴克莱上月都指出,AirPods的销售成长,为苹果上季财报的亮点之一。

  Apple doesn't break out sales of various headsets individually, but all fall under the "wearables" category. Apple executives also said wearables have emerged as one of the company's strengths, with sales up 54% last quarter.

  苹果并未个别公布各种耳机产品的销量,而是全部归在“穿戴装置”类别之下。苹果主管也说,可穿戴装置成为该公司的强项之一,上季业绩成长54%。

  Apple's latest noise-canceling AirPods Pro, which costs $249, will be "the shining star of black Friday and the holiday shopping season," ives said. He said that while AirPods were on track to account for more than 4 per cent of apple's overall revenue, the product category continued to have an unbeatable tailwind in the form of more than 900m iphones and more than 1.4bn enabled devices.

纽约时报中英文网 www.qqenglish.com

  艾夫斯说,苹果最新款、要价249美元的降噪耳机AirPods Pro,将成为“黑色星期五及假期购物季的闪亮之星”。他说,虽然AirPods营收占苹果整体营收正要增至4%以上,但这个产品类别持续拥有无与伦比的顺风题材,也就是超过9亿支iPhone、以及逾14亿台苹果开通装置所带来的效益。

  According to apple's website, if you order a pair of AirPods Pro on the 27th, it won't ship until after Christmas. Apple has asked its manufacturing partners to double production of AirPods Pro to 2 million units per month, the nikkei reported Tuesday.

  苹果网站显示,若在27日订购一副AirPods Pro,要等到耶诞节后才会出货。日经新闻27日报导,苹果已要求制造伙伴提高AirPods Pro产量一倍至每月200万副。

  AirPods Pro is still in stock at retailers like best buy, wal-mart and target. Ives said retailers' seasonal discounts could boost demand for older AirPods. WedBush securities has an "overweight" rating on apple with a $325 price target.

  AirPods Pro在百思买、沃尔玛及目标百货等零售商仍有库存。艾夫斯说,零售商在购物季推出的折扣优惠,可望提振旧款AirPods的需求。WedBush证券公司给予苹果股票“加码”评级,目标价为325美元。

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