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Ins点赞最多的照片竟是个鸡蛋! 估价25万美元(双语)

  The world's most popular Instagram post could now be worth more than£250,000, if sponsored, according to a leading influencer marketing agency.

  据一个一流的、很具影响力的营销团队介绍,世界上最受欢迎的Instagram目前预估赞助超过25万英镑.

  As it stands, the @world_record_egg account boasts more than 5.8 millionfollowers, days after gaining more than 40 million 'likes' on a stock image ofan egg with the caption: "Let's set a world record together and get the mostliked post on Instagram."

  账号"@world_record_egg"拥有580多万的粉丝,在发布一张鸡蛋的图片,并配文"让我们共创世界记录,获得ins最多的赞吧",随后收到超过4000万赞.

  As a result, influencer marketing agency Pulse Advertising & TalentManagement estimates the post could now be worth a quarter of a millionpounds.

  结果是营销团队Pulse Advertising & Talent Management估计这条ins现在价值25万英镑.

  Christoph Kastenholz, co-founder of the agency exclusively tells theIndependent that the account's large number of followers means "the egg nowreaches five times as many people as an established brand".

  该团队联合创始人克里斯托独家告诉媒体《独立报》,该账号的大量粉丝意味着"这颗鸡蛋现在受到的关注人数是老品牌的五倍."

  "At the current market value of followers, the egg could value one singlepost at £25,000 and possibly more.

  "按现在粉丝的市值来算,这颗鸡蛋的一张照片价值25万英镑,或者更贵."However, Kastenholz points out the value of influencer marketing lies inthe trust of a character and not followers alone.

  但是克里斯托也指出,影响者营销的价值在于对品质的信任,远非粉丝量这一个衡量标准.

  "So far the egg has only created attention, not yet relationships with itsfollowers," he adds, which may affects its monetary sponsored value onInstagram.

  他说:"目前为止这颗蛋只吸引了注意力,尚未和粉丝建立联系."这可能会影响它的赞助价值.

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