The world's most popular Instagram post could now be worth more than￡250,000, if sponsored, according to a leading influencer marketing agency.
As it stands, the @world_record_egg account boasts more than 5.8 millionfollowers, days after gaining more than 40 million 'likes' on a stock image ofan egg with the caption: "Let's set a world record together and get the mostliked post on Instagram."
As a result, influencer marketing agency Pulse Advertising & TalentManagement estimates the post could now be worth a quarter of a millionpounds.
结果是营销团队Pulse Advertising & Talent Management估计这条ins现在价值25万英镑.
Christoph Kastenholz, co-founder of the agency exclusively tells theIndependent that the account's large number of followers means "the egg nowreaches five times as many people as an established brand".
"At the current market value of followers, the egg could value one singlepost at ￡25,000 and possibly more.
"按现在粉丝的市值来算,这颗鸡蛋的一张照片价值25万英镑,或者更贵."However, Kastenholz points out the value of influencer marketing lies inthe trust of a character and not followers alone.
"So far the egg has only created attention, not yet relationships with itsfollowers," he adds, which may affects its monetary sponsored value onInstagram.