The city publication partnered with New York-based skating brand Supreme for a special front page cover design on Monday. The redesign was published in conjunction with Supreme's new look book for its fall/winter 2018 season line.
Supreme was seeking "original, never-before-seen, creative ideas" when it approached the New York Post earlier this year for a potential collaboration, according to Shannon Toumey, a co-head of the newspaper's in-house creative strategy agency.
"They said that when they're looking to do collaborations, that they really want authentic brand partners," she told the New York Times. "They thought we were an authentic voice of New York."
The clothing brand opened in 1994 and has kept its headquarters in New York despite establishing stores in cities around the world, including in California, Tokyo and London. Its creative partnerships often reflect components of life in New York City — the brand previously released Supreme-branded subway cards, bricks, crow bars and liquor bags.
Jesse Angelo, publisher of the New York Post, told the New York Times the papers “were flying off the shelves” on Monday.