An Amazon customer joked that he got a package the size of a dining table when he bought a curtain rod online on the platform.
Mark Waddington, of Skipton, North Yorkshire, ordered the 70cm by 1cm rod from the firm from the website for ￡10.49.
But to his disbelief, the item arrived in a box that he estimates could have contained up to 50 of the rods.
The 29-year-old posted an image to the firm's Facebook page, writing: 'I genuinely cannot believe how wasteful your packaging is here. Absolutely ridiculous.'<-->纽约时报中英文网 http://www.qqenglish.com<-->
He added: 'The packaging is always either ridiculously too much, or not enough. I ordered a can of spray paint and the can was hanging out of the bottom of the packaging.
The professional magician, who bought the item on Amazon from Ians Emporium, said today: 'When the box turned up I couldn't work out what I'd ordered that would need such a big box.
'I opened the packaging and saw it was the pole and I couldn't help but laugh. I know the packaging is all recyclable but it just felt so wasteful.
Amazon apologised to the customer on Facebook: 'Thank you for highlighting this to us. I've forwarded your feedback along to our packaging team for their review. I'm sorry for the frustration and inconvenience.'
Amazon has regularly been criticised for unnecessary use of packaging for small items.