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Facebook封禁《大纪元时报》广告

  Facebook last Friday issued a ban on Falun Gong-related publications and the conservative news media "The Epoch Times" to advertise on the platform. Earlier, a report by NBC News said that the Epoch Times was related to the recent advertisement on Facebook to promote President Trump and conspiracy, and the newspaper intentionally concealed the connection.

  Facebook上周五发布一项禁令,禁止法轮功相关出版物、保守派新闻媒体《大纪元时报》在该平台发布广告。此前NBC新闻(NBC News)的一则报道称,《大纪元时报》与最近Facebook上宣传特朗普总统和阴谋内容的广告有关,而该报有意掩盖了这一联系。

  The Epoch Times was founded in 2000 and was initiated by a group of Chinese Americans who believe in religious group Falun Gong. In recent years, the newspaper has attracted a large number of fans on social media with the popularity of conservatives and pro-Trump waves. On the official website, the newspaper also promotes conspiracy theories such as anti-vaccine theory, and its YouTube channel promotes topics such as Trump's edge campaign “Anonymous Q” (QAnon).

  《大纪元时报》于2000年创刊,由一群信奉宗教团体法轮功的华裔美国人发起。近年来,该报借助保守派及亲特朗普浪潮的流行,在社交媒体上吸引了大批粉丝。在官方网站上,该报还宣扬反疫苗理论等阴谋论内容,其YouTube频道则宣传支持特朗普的边缘运动“匿名者Q”(QAnon)等话题。

  The official Facebook account of the Epoch Times has been blocked in July. But according to NBC News, the company subsequently launched a number of ads on Facebook that did not reveal itself. The sponsors of these advertisements appear in the name of "Honest Paper" and "Pure American Journalism", which are purchased by MarketFuel Subscription Services and Perpetual Market. According to NBC News, both companies are pseudonyms of the Epoch Times. .

  《大纪元时报》的官方Facebook账号在7月已经被封。但据NBC新闻报道,该公司随后在Facebook投放了一批没有揭示与自己有关的广告。这些广告的赞助商以“Honest Paper”和 “Pure American Journalism”等名义出现,由MarketFuel订阅服务公司和Perpetual Market公司进行购买,而据NBC新闻,这两家公司均是《大纪元时报》的假名。 纽约时报中英文网 http://www.qqenglish.com

  “Over the past year, due to violations of advertising policies, we have deleted the accounts associated with the Epoch Times,” Facebook said in a statement. “We have taken action on some other accounts today, they will It’s also not possible to advertise on our platform."

  “过去一年来,因违反广告政策,我们对与《大纪元时报》相关的账号进行了删除,”Facebook在一则声明中表示,“我们今天还对一些其他的账号采取了行动,他们将再也无法在我们的平台上投放广告。”

  Stephen Gregory, publisher of the Epoch Times, also issued a statement saying that Facebook had not explained the reasons for the removal of its ads, so the newspaper began to "with some other, newly established Advertising in the name of a Facebook page." Gregory also said, "These ads are obviously intended to increase the subscription of the Epoch Times."

  《大纪元时报》出版人斯蒂芬·格雷戈里(Stephen Gregory)也发表了声明,称Facebook此前并未就撤下其广告的原因作出解释,故该报才开始“以一些其他的、新设立的Facebook专页的名义发布广告”。格雷戈里还说,“这些广告很明显是为了增加《大纪元时代》的订阅。”

纽约时报中英文网 http://www.qqenglish.com

  Facebook’s move shows that even for groups that have already made restrictions, it’s still difficult for the company to capture the political ads they’ve placed. The social networking company has been criticized for spreading false information and being used by Russia to manipulate public opinion. To combat such activities, Facebook introduced a political advertising transparency rule in 2018 that requires political advertisers to disclose the names of organizations responsible for these ads.

  Facebook的这一举措表明,即便是对那些已经作出限制的群体,该公司仍然难以捕捉到它们投放的政治广告。这家社交网络公司已经因为传播虚假信息、被俄罗斯用来操纵公众舆论而备受抨击。为了打击此类活动,Facebook在2018年引入了政治广告透明度规则,要求政治广告客户披露对这些广告负责的组织名称。

  But before that, the Epoch Times clearly managed to avoid these rules.

  但在此之前,《大纪元时报》显然成功避开了这些规则。

  Joan Donovan, director of the Technology and Social Change Research Program at the Shorenstein Center at Harvard University, points out that the newspaper's strategy is similar to that of the Russian Internet Research Agency. The latter washes false information in social movements by creating imposter pages. “Weaponizing advertising is critical to an audience that increases this false information,” she said.

  哈佛大学(Harvard University)肖伦斯坦中心(Shorenstein Center)技术与社会变迁研究项目主任琼·多诺万(Joan Donovan)指出,该报的策略与俄罗斯互联网研究机构(Internet Research Agency)的做法类似,后者通过创建冒名者页面,在社会运动中洗白虚假信息。“将广告武器化对于增加这种虚假信息的受众来说至关重要,”她说。

  According to NBC News, The Epoch Times posted about $2 million in advertising on Facebook, most of which supported Trump. Facebook declined to comment on the size of the newspaper’s spending on its platform.

  据NBC新闻报道,《大纪元时报》在Facebook上投放了大约200万美元的广告,其中大多数是支持特朗普的。Facebook拒绝就该报在其平台上的支出规模置评。

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