The Kardashians can make money even if they encounter bad things.
In February this year, rumored that reality show star Khloé Kardashian's boyfriend and NBA player Tristan Thompson derailed again, this time with her half-sister. Good friend Jordyn Woods.
今年2月，有传言称真人秀明星克洛依·卡戴珊(Khloé Kardashian)的男友、NBA球员特里斯坦·汤普森(Tristan Thompson)再次出轨，这次是跟她同父异母的妹妹的好友乔丁·伍兹(Jordyn Woods)。
Jordin has a good relationship with Kylie Jenner, the youngest of Kardashian-Jenner sisters. Kylie has her own cosmetics empire, and she named several products after Jordin. line. These include the Jordin lipstick set, which includes the matching velvet liquid lipstick and raspberry red lip liner.
传 A few days later, Kardashian fans noticed that the Jordin lipstick set on Kelly Cosmetics website has been reduced from $ 27 to $ 13.50. Customer reviews of this product have also become angry: "This lipstick smells betrayal" and "Beware, applying this lipstick may make you revenge." At the same time it was on sale, and sold out almost instantly. And other Kelly cosmetics sales have also increased significantly.
Chloe's emotional problems, and the conflict between Kylie and Jordin-presented to the public just like every chapter in the family's life-is expected to be released on the E! Channel on Sunday, the 16th season of "With Card "Keeping Up With the Kardashians".
克洛依的感情问题，以及凯莉和乔丁的失和——和这家人生活中的每一个章节一样呈现在了公众面前——有望在周日E!频道开播的第16季《与卡戴珊一家同行》(Keeping Up With the Kardashians)中一一道来。
在 On the phone a few days ago, Kelly told me that she didn't know that Jordin was on sale, and when she heard the news, she called an employee to find out. She said that a few weeks ago the company had switched the packaging from white to black, and the product was already on sale. "This is not my character. I will never do anything like this, and when I saw it, my reaction was a shock," Kelly said. "Jordin knows I didn't sell it."
Even so, the Jordin incident is a symbol of a mature Kardashian ecosystem: messy family affairs sustain the celebrity news cycle, sparking interest in the TV show and helping to promote an increasing number of sponsors And brand products.
In the interview, Kris Jenner, 63, a self-proclaimed "star mother", and her five daughters, Kourtney, 39, Kim, 38, Chloe, 34, Kendal, 23, and Kelly, 21-talked about the family business in detail. This is equivalent to a masterclass course to monetize influence.
一起 Together they changed the way they advertised diet drinks, designer handbags, music festivals that were doomed to fail, and more products, including paying for posting on their Instagram account, which cost up to $ 1 million. They dominated the sneaker industry through huge endorsement contracts with Adidas and previous contracts with Puma and Nike (the latter through King's husband Kanye West). Their power to change the digital market is amazing. After Kelly tweeted "Are other people not using Snapchat? Or am I just using ... uh, this is too sad", the market value of Snapchat has evaporated by 1.3 billion US dollars.
Even if you haven't watched one of their episodes, you are likely to have bought a Kardashian endorsement or investment (Pepsi? Calvin Klein? Proactiv?). Their sisters are a media company, if it swallowed a cosmetics group, mated with fashion brands, and gave birth to sports and leisure babies. (Their only brother, 32-year-old Bob, even invested in several companies, including a novelty socks brand.)
In 2007, Chris introduced a series of reality shows to producer Ryan Seacrest. The show will follow her three hard-to-find young ladies: Courtney, King, and Chloe, during which they climbed from fourth-tier stars to first-line.
She said,‘ whatever happens, we will be attacked in all aspects, and this gives me an idea, ’” said Seacrest. His production company was only recently opened, so that he had to send an employee to Best Buy to buy a camera to record Kardashian's pool party, and then put in an E! Sell ??this creative video. The cable channel was abandoned at first, but Seacrest convinced executives. At the time, the family was not well known, but King was at least friends with Paris Hilton and had sex videos. Kris promoted the show as a modern version of Brady Bunch." (If Jan [Jan] has a sex tape). Kelly and Kendall, who now have a young fan base, were only 9 and 11 years old when the show began. "Kelly and I didn't want to be involved for a long time, we just wanted to go back to the room and chat with friends on iChat," Kendall said.
Grandchildren are the role of show, followers of paparazzi, and stars of parents' social media streams. They are loved by fans from 160 countries who watched them grow up. "Everyone always says how I pulled Mason out!" Courtney said. "Even if fans saw Mason, they said I couldn't believe it was so long ago." As King grew to the age of abandoning the bust, this one-percent group of "Truman's World" (Truman Show) seems to continue.
当时，这个家族并不为人所知，但金至少和帕里丝·希尔顿(Paris Hilton)是好友，并且有性爱录像。克丽丝将该节目宣传为“现代版的《布雷迪家庭》(Brady Bunch)”。（如果简[Jan]有过性爱录像带的话）。如今拥有年少一带粉丝基础的凯莉和肯德尔在节目开播时分别只有9岁和11岁。“凯莉和我在相当长时间里不想参与其中，我们只想回房间，和朋友用iChat聊天，”肯德尔说。
The Kardashian sisters' menus are constantly expanding to provide something for everyone. Are you a self-love person? Try Chloe's Good American Cowboy. ("I didn't know I was considered fat until I became famous," Chloe told me.) Want a "working mom" lifestyle product? On Tuesday, Courtney will debut Poosh, a beauty and health collection named after her daughter Penelope. Or maybe you love wearing oversized camouflage jackets and wedge boots? Kendall + Kylie is waiting.
Because of these women's huge influence on social media, most of these brands sell almost online and have no marketing budget. In 2017, King launched her KKW Beauty series, which sold an estimated $ 14.4 million worth of products (about 300,000) within the first five minutes. According to data from Captiv8, a marketing company that connects brands and influencers, Kendall, who has become the world's highest paid model last year, recorded $ 26.5 million in just 53 Instagram sponsored posts. When Kelly was 15 years old, Kris used her to practice her idea of ??selling the same color lip gloss and eyeliner. In March, Forbes magazine called Kelly the youngest "self-made billionaire" in history, sparking heated debate over the definition of "self-made." "I can't say I did it on my own," Kelly told me while driving to a Los Angeles airport. "If they're just talking about funds, strictly speaking, I don't have any inherited money. But I've got a lot of help, and there's a lot of platforms."
卡戴珊姐妹的菜单不断扩充，为每个人都提供了些东西。你是身体自爱人士吗？试试克洛依的Good American牛仔吧。（“我直到成名后才知道我被认为是胖子，”克洛依告诉我说。）想要“职场妈妈”生活方式产品吗？周二，考特尼将首发Poosh——用她女儿佩妮洛普(Penelope)命名的美容与健康系列。或者也许你爱穿超大款迷彩夹克和楔形靴子？Kendall + Kylie随时恭候。
But people still tend to dismiss the Kardashian sisters with a "famous for their fame" argument rather than an entrepreneur whose influence and reach may be second only to the reality star in the Oval Office. Maybe it's because they didn't hide their materialism. (Croey recently posted a picture of her ten-month-old daughter "True" on Instagram, surrounded by a pile of $ 160,000 perkin package). Or maybe because they are empowered women, but they also care about drawing perfect smokey makeup?
In her living room, King said that she and Kanye have been making a "mood board": some of the looks they like, or the improvements they want to make to Jin's makeup, fragrance and accessories collection. Unfortunately, she can't always appear everywhere. So in Tel Aviv on the other side of the globe, the perfect replica of King's face—the lush false eyelashes on the big almond eyes and the thick contours of his cheeks—sit in the eyewear designer Carolina Lemke Lemke) 's office.
4In April of this year, Carolina Lemke will launch the Kim Kardashian West sunglasses series, which is the first collection launched by the brand in the United States. These gigantic black sunglasses, dotted with rhinestones, have appeared on Kim's Instagram several times. Her friend, Israeli supermodel Bar Refaeli, came up with the idea. "She showed me some of the ads she took for them, and I thought they were cute and well done. She said, 'We should launch in the United States, you should do it here!'" King said.
Wu Jin emphasized that she did more than name these projects. She designed the sunglasses, went deep into the production process, and gave instructions on how the package would look (and then said it again after Kanye gave her opinion). "It's not like,‘ hey, can you do an endorsement for us and then walk into our world, ’” King said. "Instead,‘ what do you want this to be? '”
说 She said that she participated in KKW beauty, KKW perfume and the extremely downloaded mobile game "Kim Kardashian: Hollywood". "If I change my hairstyle, I'll let them know-‘ Hey guys, I ’m going to dye a hair ’or‘ be a pink-haired character ’,” she said in frequent conversations with her app developer.
Brand reliance on personal charm means that if fans are disappointed, sales may decline. Analysts said that early last year, when Kelly tried to hide news of her pregnancy and reduce the number of posts on social media, the discussion surrounding her brand calmed down.
她说，她参与了KKW美妆、KKW香水以及下载量极高的手机游戏“金·卡戴珊：好莱坞”(Kim Kardashian: Hollywood)。“如果我换了发型，我会让他们知道——‘嘿大家，我要染个头发’或者‘做个粉色头发的角色’，”她在和自己的应用开发者频繁的交流中说。
Yes, a large part of my business is on social media, Kelly said. "But it's also important to keep this private time."-Except those that were filmed?
She smiled. "Apart from going on national TV, I take privacy very seriously."
However, Chloe and her sisters are still launching sponsored ads for HiSmile Teeth Whitening Kit, Flat Tummy Diet Tea, and Lollipop to suppress appetite. Chloe has recently posted a post in which she wore a pink bra, showing off her gutted abs, and trying to sell medically suspicious meal replacement shakes. Later, actor Jameela Jamil, who often criticized the Kardashian sisters, made angry comments.
If you are too irresponsible to do it: 1. Recognize the fact that you are relying on personal trainers, nutritionists, and possibly chefs and surgeons to achieve your beauty, not this laxative ... ,2, Kris is optimistic about such criticism. I don't live in that negative energy space," she said. "90% of people will look forward to knowing this family, our journey, and who we are." The full-fitting Crowe said she has never been a chef She posted all her personal workout sessions to Snapchat, and she knew that not everyone could afford such a luxury. "Well, listen, I'm going to show you what to do, fool, repeat 15 times, three groups, this is the action ..." she explained.
然而克洛依和她的姐妹们仍然在发布HiSmile牙齿美白套装、Flat Tummy减肥茶和抑制食欲的棒棒糖的赞助广告。克洛依最近发表了一篇帖子，照片上，她身穿粉色胸罩，炫耀着沟壑分明的腹肌，极力推销医学上效果可疑的代餐奶昔。之后，经常批评卡戴珊姐妹的演员贾米拉·贾米尔(Jameela Jamil)发表了愤怒的评论。
He Jin defended the product endorsements of his family. Teeth whitening? "I don't have a dental patch. People really think so!" Girdle? "I'll give it to friends who have just given birth!" Kendall's Proactiv endorsement was widely mocked after Kris tweeted that it was "brave and fragile"? "Because of her acne, she never thought she could be a model," King said.
She also said that she had rejected more invitations than accepted ones. When a fast-moving consumer goods brand bid $ 1 million for her to post only one Instagram post, Kanye advised her not to do it, saying, "These companies will copy my stuff." King then refused. Thanks, Kanye gave her $ 1 million on Mother's Day. "He wrote me a check with that number and said,‘ Thank you so much for supporting me without posting, ’” she said.
However, despite these small mistakes, you have to admire Kris and Kim to turn the sex video that could have been a shameful scarlet letter into entertainment gold, forming a sufficiently powerful platform for King to visit the White House and generate criminal justice reform. Impact has included persuading President Donald Trump to reduce his sentence to 63-year-old Alice Marie Johnson, who was sentenced to life imprisonment for non-violent drug crimes.
I asked Kim if she had considered running for office.
No, I don't think so, she said. "That will most likely be the most stressful job in the world, and I don't think it will work for me."
不过，虽有这些小差错，你得佩服克丽丝和金把本可成为耻辱红字的性爱录像带变成了娱乐黄金，形成了一个足够强大的平台，让金得以造访白宫并对刑事司法改革产生了影响，包括说服唐纳德·特朗普总统对因非暴力毒品犯罪被判终生监禁的63岁的爱丽丝·玛丽·约翰逊(Alice Marie Johnson)减刑。
Kanye Kardashians and Swift told people about the side effects, then let me do it, "and she listed the side effects of this product.