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欺诈揭露后,瑞幸咖啡股价下跌了75%

  Luckin Coffee Inc's shares crashed more than 75 percent after the company revealed an internal investigation that alleged its COO was involved in 2.2 billion yuan($310 million)in fabricated transactions over the past year.

  瑞幸咖啡有限公司的股价暴跌逾75%,此前该公司披露了一项内部调查,称其首席运营官在过去一年中参与了22亿元人民币(合3.1亿美元)的虚假交易。

  The company,a so-called rival to Starbucks Corp in China,said on April 2 the internal probe revealed the aggregate sales amount associated with the fabricated transactions from the second quarter of 2019 to the fourth quarter of 2019 amounted to around 2.2 billion yuan.

  该公司是中国星巴克的竞争对手。4月2日其内部调查显示,2019年第二季度至2019年第四季度与虚假交易相关的总销售额约为22亿元人民币。

  Jian Liu,the chief operating officer and a director of the company,and several employees reporting to him,had engaged in certain misconduct,including fabricating certain transactions,according to the statement.

  声明说,该公司首席运营官兼董事刘健以及向他报告的几名员工从事某些不当行为,包括捏造某些交易。

  Luckin said the employees involved have been suspended and Luckin has terminated contracts and dealings with the involved parties.

  瑞幸说,涉案员工已被停职,并已终止与涉事方的合同和交易。

  Xiamen-based Luckin Coffee listed on the Nasdaq in May 2019,less than two years since its founding.

  厦门瑞幸咖啡成立不到两年,于2019年5月在纳斯达克上市。

  The news comes about three months after short seller Muddy Waters Research released a report on Luckin that said the company was inflating its numbers.Luckin initially denied the allegations following the release of the report.

  这个消息源自做空机构浑水公司在瑞幸上发布了一份报告,表明该公司正在夸大其数据。之后大约三个月,报告发布后,瑞幸最初否认了这些指控。

  Luckin has more than 3,800 stores in the country,mostly of smaller size and fewer baristas and said it would open 4,500 stores by the end of last year to become the country's largest coffee chain.

  瑞幸在中国拥有3,800多家商店,其中大部分规模较小且咖啡师较少,并表示将在去年年底之前开设4,500家商店,成为全国最大的咖啡连锁店。

  To cash in more from its existing customer traffic on its mobile application,Luckin Coffee last year developed Xiaolu Tea and self-run vending machines,and also turned into an e-commerce retailer selling electronic products.

  为了从移动应用程序中的现有客户流量中获利更多,瑞幸咖啡去年开发了小鹿茶和自动售货机,还转变为一家销售电子产品的电子商务零售商。

  Jason Yu,general manager of Kantar Worldpanel China,said Luckin's heavy assets of retail stores and its business model that relies on coupons without focusing on its core products and services make it hard to achieve financial balance in the long run,despite being empowered digitally.

  凯度消费者指数中国区总经理虞坚说,瑞幸零售商店的沉重资产及其依赖优惠券的商业模式,并不关注其核心产品和服务,尽管获得了数字化授权,但从长远来看仍难以实现财务平衡。
纽约时报中英文网 www.qqenglish.com


  The lack of cash flow in the first quarter of 2020 impacted by the COVID-19 epidemic has led to the exposure of Luckin's problems,though its revenue and cash flow in the past quarters last year had been gradually improving,said Wang Zhendong,a coffee industry analyst in Shanghai.

  上海咖啡业分析师王振东说,尽管受到新冠病毒疫情的影响,2020年第一季度缺乏现金流导致瑞幸问题的暴露,但其去年过去几个季度的收入和现金流已逐步改善。

  Luckin's strategy last year,by expanding to new business territories,was made to please investors,not to grow sustainably as a catering business,he added.

  他补充说,瑞幸去年的战略是通过扩张到新的商业领域来取悦投资者,而不是作为餐饮业务可持续发展。

  Wang said Luckin Coffee's subsidy has lowered the level of per customer transaction and therefore reduced profitability of the entire coffee chain industry.However,its boldness to digitalize a conservative catering business has prompted the reforms of the brewed coffee industry and has shaped new consumption behaviors in the country,he said.For example,Luckin's quick expansion to size stores and emphasis on delivery services and cashless payment have stimulated the prevalence of delivery and store pickup services in coffee chain brands across the country.

  王振东说,瑞幸的补贴降低了每位客户交易的水平,因此降低了整个咖啡连锁行业的盈利能力。但是,它对保守的餐饮业进行数字化改革的勇气促使了咖啡酿造业的改革,并塑造了中国的新消费行为。例如,瑞幸快速扩展到规模性商店,并强调送货服务和无现金支付,已经刺激了全国咖啡连锁品牌中送货和商店取货服务的普及。

  China Securities Regulatory Commission said on Friday in a statement that the commission is deeply concerned about Luckin's fraud and has strongly condemned its fabricated transactions behaviors.

  中国证券监督管理委员会周五在一份声明中表示,该委员会对瑞幸的欺诈行为深表关切,并强烈谴责其虚假交易行为。
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